Photo Marketeers!

Do you lie awake at night ‘imagineering’ potential ideas in your mind… mulling over the creative possibilities of where you could go with a digital photography blog?

Photo blogging is actually one superb way to start making money in photography. Of course though, you DO need to put the effort into it (like anything, right?)

Although it’s easy enough to set up a WordPress blog (like this one), keep in mind you’ll still need to post (write) to your blog often, be willing to work hard at it, learn the basics to blogging, and make sure you keep firing questions to passionate marketeers like me!

However it’s not always as easy as it sounds. You kind of need to have your own ‘mission’ and blog purpose – and continue working on it no matter what. Otherwise you can have “…unrealistic expectations of how fast your readership will grow and how much money you will make, and when these expectations are not met, the disappointment can crush the desire to continue blogging.”

To counter-defend yourself against the frustrations that inevitably sneak up as you look up to the summit and see how far you’ve STILL got to trek, you need to have a realistic plan and stick to it. Everyone has their own plan, but in any case, it can be something as simple as writing a blog post, or contacting another related photo blog for a reciprocal link once a week.

And if you’re serious about making money in photography from blogging, then you’re going to have to do a little bit of photo marketing too… Stuff such as taking the time to let other folks know about your photo blog, posting comments on other related blogs, making comments in photo forums, and so on.

More often than not though, you’ll automate some of these processes to save you time. A really good example of hands-free, easy-automation is Jonathan Leger’s 3 way linking tool that’ll help to get your digital photography blog ranking highly in Google. But all in all, prepare to work at it for a good while before you start seeing results.

Once you understand that it does take work, you’ll know that to cultivate the regular visitors, you’ll need to keep posting on your blog, and continue the photo marketing side of things as much as the actual writing part.

You can also do things like drop a subscription form into your blog that invites your visitors to join your mailing list, or promote affiliate products through writing reviews or using banner advertising. When a website visitor clicks and buys one of these products you’ll earn a nice little commission.

The key to all this is staying committed to your project. To stay motivated, set goals for how often you will update your photo blog, and how many readers you want to attract, and then reward yourself for sticking to your plan. By mastering the basics, and taking action, you’ll be ahead of 99% of the market…

So, a digital photography blog does a few things well… It’s a creative ‘canvas’ for your ideas, a good way to ‘put you on the map,’ and a potential (and very cool) way to start making money in photography too!

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